No institution is meaningful or considered worthy until it tangibly proves what it boasts of. In an era when showmanship, spontaneous propaganda and hosting events and receiving awards determine credibility of institutions, which are supposed to be serving MSMEs, meaningful efforts for rescuing troubled business units are not visible. The reasons for troubles may be varying, but not unsolvable. The lockdown caused by the pandemic has increased the challenges. Still, where there is a will, there is a way.