Scandalous TRP Sad state of the fourth estate
Even if there are alternatives to measuring television viewership, the industry is unprepared to accept, because this is the easiest way to manipulate at the cost of enumerable ambiguities. Still, astonishingly, TRP continues to be a big determiner of a broadcaster’s survival and prospects, writes Dr Sumesh Ramankutty, a well-known media analyst. January this year […]
